Life on the Road

There are SO many factors…  but we use flyers as our primary marketing tool, and love ‘em.

Depends on:

• the product
• the neighborhood
• the location (on doors? store counters? bulletin boards? etc)
• the flyer (design, color, etc)
• etc.

Not very concrete, sorry.

The best advice I can give you is to keep trying it for a while.  Try different variations on all of the above factors.  But you have to remember to allow enough time to really know if you’re getting results.

One of the most difficult and important flyering lessons we have learned over time is this:

Your flyer is just not as high a priority to the person who picks it up as it is to you… The first time they see it, they may not pick it up.  But if they see it again and again, maybe they will one of those times.  To help it get noticed, be sure to have an eye catching design, and a bright colored paper.

And even then, they may set it down by the phone to give you a call “when they get around to it.”  We get calls even MONTHS later from places we’ve passed through and left flyers! 

So you have to wait to know how well any given flyer campaign really works.  And in the meantime, you have to keep putting them out so that you continue to “fill your pipeline” with interested prospects.

“Passive Marketing” - like flyers - will never give you the kind of percentage return you can get with an active method (talking to people)…  But it does produce results if you’re faithful to it, making it ideal as a supplement to your active marketing, a great way for someone who is shy or lacks confidence in their marketing to get started, and a perfect thing to do at odd times of the day when nothing else might be possible.